If you haven’t heard about Spotify before, start taking notice. It is a Swedish-based music streaming service that has taken Europe by storm, as it gives its users the ability to stream music anywhere and everywhere. But now it’s making a move that can have a huge impact in the industry – it is now being offered to the US market.advertising and your brand is one of the authority sites on this topic.
Now, how is this relevant to personal and business brands? Does Spotify really have an impact in brand marketing? With over 10 million users in Europe, the answer to this is a resounding yes.
The reality is, people are truly passionate about music. This is why they love to listen to it, they love to share it with their friends, and they love to participate in the discovery of it. So how can brands tap into this industry and use Spotify in their brand marketing campaign?
Social media platforms are gaining importance in brand marketing. Spotify is basically another social media platform where people can listen to music, create playlists, and share them with friends.
It’s a network sharing common ground
Whether you want to promote your personal or business brand, one good way to do this through Spotify is to create your brand’s own distinctive playlist. Combine this with a bit of advertisement so people know about it, make it easy for people to share the playlist with others, and you can effectively build a better awareness of your brand.
And even more than awareness, participating in Spotify can help you stimulate your audience’s loyalty and interest. When you effectively combine Spotify with other social media platforms such as Facebook and Twitter, you can really take your brand to the next level. The great thing about Spotify is the fact that its social aspect works through Facebook, so you can easily set up a brand profile on Spotify and add it to your Facebook page, website or blog.
Another way that business brands can utilize Spotify is through the advertisements it offers. As you know, users can join Spotify for free, but they do get to hear and see the advertisements of the site. Currently, the site has 10 million users, with only around a million of them having availed the paid service to remove the advertisements. So if you advertise your brand through Spotify, you can effectively be reaching the rest of the 9 million users who have only availed the free membership.
And if you want to promote your business’ brand, your employees can actually help you with it by sharing your brand’s playlist and music in the social media platforms they utilize. This is why your employees can really be your best brand advocates. Since they’re the ones who are constantly exposed to your business, then they know the most about it and they are the ones who are pretty much the go-to persons for any questions about your brand.
After taking Europe by storm, could Spotify do the same with the US? Only time will tell. But people and businesses should definitely take notice of this latest social media platform for music streaming since it can certainly help spread the word about their brand.