Like many other industries today, you too see the value in pursuing ecommerce integration. While it may seem like a simple exercise to be able to display your products and services online and offer your visitors a chance to make a purchase then and there, the reality is that it is not as easy as everyone makes it out to be.
While it isn’t really challenging to put up a site with things to sell, but how does one get people to visit the site? How does one manage the logistics and order fulfillment, especially if your supplier is on the other side of the planet? Punch out Ecommerce Integration in Washington is an excellent resource for this.
Ecommerce integration is an excellent proposition provided you are able to do it the right way. Here are a few considerations you must make before you jump the gun.
1. Take your current Idea and make it Niche
It is likely that you tons and tons of excellent ideas that you are confident will take the market by storm the second you set your ecommerce portal live. Unfortunately, the reality is that there may already be hundreds if not thousands of people who are already thinking the same thing or even already doing it.
Instead trying to cover a wider audience group, it is always recommended that focus on a niche market for a specific product. This way you can make sure that the competitive and saturated market does not get to you.
2. Testing before Investing
It’s very common for businesses to invest in a new project, spend time on it only to realize that no one really cared much about it. Before you start working on your ecommerce website, make sure your test to check if:
There is genuine interest in your product or service
If you are actually going to be able to convert your offering into sales
Start by setting up a blog and start writing about one or more of your product. Share affiliated links to comparison websites that point people to the product you are talking about. Within a few weeks you will be able to assess if your blog and your product listings are able to witness organic traffic from search engines and achieve affiliate sales. You can also speed up your testing by throwing in some money for Google Ads. This way you can assess the market for your product and also learn a ton about the industry you intend to venture into. Based on this information, you can pursue ecommerce integration for your current website and start building relationships with major suppliers and manufacturers. You can also use your blog to funnel visitors to your new website.
3. Leveraging the Power of SEO
Believe it or no optimizing your ecommerce website is a lot more critical than optimizing your blog. While social sharing is advantageous to promoting your ecommerce portal, SEO strategies are more likely going to be able to bring in more traffic. It has been found that some of the most successful niche websites are able to bring in about 85% of their niche traffic from search engines.