Good SEO can make a huge difference to the bottom line in terms of sales revenue. SEO is not just about rankings, it is about being visible enough to attract a large number of people. These people will hopefully look at your website, become interested, and turn into customers. Time and again, SEO tactics have proven their worth as a means of generating new customers who bring revenue to a business. This article shares some of the great ways SEO tactics can give you very real, financial results.
PPC and banner advertising, in fact any form of digital advertising, creates an opportunity to place your brand in front of the viewer. This is especially true with adverts on Facebook. There adverts are carefully placed on the pages of users who will most likely be interested in what each business is offering. If you have not tried it already, invest in some Facebook advertising for the coming quarter, you will definitely see an increase in traffic to your Facebook page and some of the traffic will convert into revenue for your business.
Keywords are still a vital part of SEO. These are a set of words which target the right audience and let you position yourself to be exactly where you need to be when they are searching. However, keywords are not just for tagging pages and for PPC. They are also essential as part of your content strategy. Make sure all your articles, blogs and press releases include the keywords too. There is no need to over stuff your content with keywords. In fact, avoid doing this as the bots will spot it and you could be penalised. Instead, use them carefully and sparingly, but use them cleverly.
One good quality article with well-placed keywords will have a much more powerful effect than a spam like piece that does nothing for you brand image. Tagging properly also makes your site more searchable and therefore much easier for potential customers to find.
The user experience is a big part of effective SEO. Think about how you keep visitors who do find your website. Tactics that create calls to action and make it easy for your visitors to read more and to buy, will all help to keep the activity levels high, and keep the till ringing.
Remember, since the advent of Penguin, Google bots are looking for natural activity. So anything that appears automated or fake will be flagged as suspect spam. Be careful, be honest and be consistently natural. This will reap you huge rewards, and will not necessarily take you a long time.
Spend some time checking the content on your website too. Make sure it is up to date. You’d be surprised how quickly stock items can become wrongly priced or page content can start to look jaded. There is no need to change all the content on your website monthly, but equally there should be something new to look at every week, or at the very least, every month.
Planning is the key. If you plan your activities, you can ensure they are complementing each other. For example, if you have a PPC campaign, design some PR and some social media campaigns for around the same time. This will give rankings a healthy spike.